A Steam store page with a live broadcast on it shows a visitor the game in motion before they have scrolled at all. The catch is that a broadcast needs something pushing video into it, and for most small studios that meant OBS on a spare PC, left running for a week of Next Fest and hoping nothing restarted overnight.
Loopcast is the service we wanted for that job. It runs in a datacenter instead of under your desk. It encodes to the spec each platform publishes, so the stream is not rejected. It watches the broadcast and brings it back if it drops. And you pay for the minutes you are actually live, nothing else.
It started with Steam and grew to YouTube and Kick, because the same problem, keeping something live when nobody is at the keyboard, shows up everywhere. Scheduling came next, so a trailer can run through the day and a longer gameplay loop overnight, inside one continuous broadcast.
Loopcast is a product of Creahive, a studio based in San Diego, California. Questions reach the team directly, by email or on the Loopcast Discord.