Keep your game broadcasting live on Steam, around the clock
Upload your trailer or gameplay once. We loop it as a live broadcast straight to your Steam store page, 24/7, so every visitor lands on a game that's already live. No OBS, no spare PC, no dropped streams.
7 days free. No credit card required.
- No credit card to sign up
- Pay as you go
- No subscription, nothing to cancel
No credit card · no subscription · $0.72/day per stream
Can you broadcast 24/7 on Steam without leaving a PC on?
Yes. A Steam store page can show a live broadcast, and Valve allows it to be pre-recorded video, looped, for as long as you like, Coming Soon pages included. What Steam does not have is a button that loops a file for you. The video has to arrive live over RTMP, which normally means OBS running on a computer that never switches off.
Loopcast does that part from our servers. You create an RTMP token at steamcommunity.com/broadcast/upload, paste it in with your App ID and upload your trailer. Your store page then stays live around the clock with nothing running on your side. One stream costs $0.72 a day, and the first 7 days are free, no credit card.
Are you still
broadcasting manually?
Marketing automation is king, because as a game developer, your time is the one thing you can't top up. Stop babysitting a stream.
From upload to live in 3 steps
Steam's "Broadcast Live" lets a developer push a live RTMP feed to their own store page. We automate that feed so you never have to keep a machine streaming.
Get your Steam stream key
In Steamworks, enable Broadcast Live for your game and grab your RTMP upload URL + stream key. Takes a minute.
Upload your video
Drop in your trailer or a gameplay capture. We transcode it to Steam's exact broadcast spec so it's accepted every time.
Go live & forget it
Hit start. We loop your video to Steam non-stop, auto-restarting if anything hiccups. Your page stays live 24/7.
Built for Steam developers
Everything you need to turn a static store page into a live one, and nothing you don't.
Steam-spec encoding
Auto-transcoded to High@4.1, 1080p, 2s GOP, ≤6 Mbps CBR + AAC. Steam-compliant, no guesswork.
True 24/7 loop
Your video repeats seamlessly forever. No file-size or time limits on the loop.
Self-healing
If the connection drops, we relaunch automatically within seconds. You stay live.
Multiple games
Run a separate stream per App ID. One dashboard, every title you ship.
Live status & logs
See exactly what each stream is doing, with raw broadcast logs a click away.
Pay per minute
Uses a minute of balance for every minute live and stops automatically when your minutes run out.
Datacenter uplink
Stable, fast outbound, far more reliable than streaming from your office network.
Your keys, protected
Your stream key is stored for your streams only and never shown again once saved.
What are Steam Store Broadcasts?
Store Broadcasts is a Steam feature that puts a livestream right on your game's store page, developer homepage or sales landing page. A selection of broadcasts is even surfaced on the Steam store landing page: a real shot at attention.
They're especially powerful during Steam events, where a streaming schedule reserves broadcast spots inside the event itself.
The catch: video has to reach Steam over RTMP, a live protocol. You can't just upload a file like on YouTube. It has to be sent in real time by streaming software. That's the part we automate.
What goes out to Steam, and what it costs
The numbers worth knowing before you commit, taken straight from the encoder settings and the price list.
Exactly what Steam asks for
1080p at 30 fps, H.264 High profile level 4.1, a constant 6,000 kbps (Steam's ceiling is 7,000) with a keyframe every 2 seconds, and 128 kbps AAC audio. Steam publishes these as requirements, so every upload is encoded to them once, before you go live.
About $22 a month, around the clock
$0.72 a day for one store page live 24/7, which is $21.60 over 30 days, and less with the bonus minutes in bigger packs. No subscription: minutes are only spent while you are live, and minutes you buy never expire.
Your trailer, as it is
MP4, MOV and most other video files, up to 4 GB each. A 16:9 trailer or a gameplay capture works best. We re-encode it, so it does not matter how it was exported.
What your Steam account needs
Valve checks the account that streams: it must be non-limited ($5 spent on Steam, ever), own the game, and have Broadcast Live permission or Store Broadcast Beta membership. Loopcast only needs the RTMP token, never your Steam password.
It survives Steam's maintenance
Steam resets live connections during its weekly maintenance on Tuesdays. Loopcast reconnects on its own, and if Steam keeps refusing it retries every five minutes for a full day, so your page comes back without you.
From Coming Soon to every sale
Valve lets Coming Soon pages broadcast, so your trailer can run from the day the page goes up, through Next Fest and launch, and on through every sale after it.
The other ways to keep a Steam page live
OBS on your own computer works, but the machine has to stay on and online for as long as the broadcast does, and a Windows update or a router restart takes your store page dark until someone notices.
A rented server running ffmpeg gets the PC out of the picture, but the Steam encoder settings, the reconnects and keeping the server patched are then your job. The developer guide covers it if you want to build it yourself.
Loopcast is the hosted version of that server: no hardware, nothing to maintain, and you pay by the minute you are on air. Loopcast vs OBS, in detail.
Free checklists for every Steam milestone
Next Fest, launch day, the store page and the broadcast itself, each checked against Valve's documentation. Interactive, printable, no sign-up.
Newer guides: the Steam Winter Sale 2026, wishlist notifications, what to show in a broadcast, broadcasts on sale pages, themed fests 2027, Playtest vs demo, free weekends and Daily Deals.
No credit card. No subscription. You only pay if you buy minutes.
Sign up with just an email and your first week of airtime is on us. After that, top up only when you want more. There is no plan to pick, no monthly bill and nothing to cancel.
No card to sign up
Create an account with your email and get 7 days of one stream around the clock. We never ask for card details unless you decide to buy.
Pay as you go
Buy a pack of minutes from $5 whenever you want more. Minutes are only spent while you are live, and minutes you buy never expire.
Never charged by surprise
Nothing renews, and your card is only charged automatically if you switch on Auto refill yourself. Without it, your stream simply pauses at 0 minutes, so you can never spend more than you bought.
Takes a minute. No card, no commitment.
One honest price
No tiers, no seat fees, no surprises. Your balance is minutes of broadcasting - buy a pack, stream as long as you like.