22 Jun 2026 · 4 min read
To broadcast to your Steam store page you need two things from Steamworks: your RTMP upload URL and your stream key, which Steamworks labels a broadcast token. Here's how to find them in a couple of minutes - without ever sharing your Steam password.
Broadcasting to a store page is a developer feature, so it has to be set up from Steamworks by someone with the right access to your app.
Open your app in Steamworks and turn on Broadcast Live for the store page. Steam then exposes a dedicated RTMP endpoint for that App ID that accepts a live video feed.
Steam shows an RTMP server URL and a unique stream key, which it labels a broadcast token. Copy both. The key is effectively a password for your broadcast - anyone who has it can stream to your page, so treat it carefully.
In your Loopcast dashboard, create a stream, paste the RTMP URL and key, upload your video and hit start. We store the key on an access-restricted server, never display it again once saved, and use it only to deliver your broadcast.
Loopcast never asks for your Steam password and never shows your stream key back to you once it is saved. See our Privacy Policy for how your stream key and video are handled.
Upload a video, paste your stream key, hit start. From $0.72/day.
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