SteamCALENDAR

Steam sales and festivals calendar, October 2026 to July 2027

7 Oct 2026 · 5 min read

Steam traffic comes in waves: seasonal sales, Next Fest three times a year and a themed fest most weeks. Here is every event Valve has published from October 2026 to July 2027, who each one is for, and how to make sure your store page is live when the wave arrives.

The six biggest moments between now and July 2027.

Every Steam sale and festival, October 2026 to July 2027

Event	Dates	Type	Who it is for
Steam Autumn Sale	1-8 Oct 2026	Seasonal sale	Released games
Cooking Fest	12-19 Oct 2026	Themed fest	Themed
Steam Next Fest	19-26 Oct 2026	Next Fest	Unreleased games with a demo
Steam Scream V	26 Oct - 2 Nov 2026	Themed fest	Horror
Auto-Battler RPG Fest	16-23 Nov 2026	Themed fest	Themed
Steam Winter Sale	17 Dec 2026 - 4 Jan 2027	Seasonal sale	Released games
Desktop Companion Fest	14-18 Jan 2027	Themed fest	Themed
Shop Keeper Fest	25 Jan - 1 Feb 2027	Themed fest	Themed
Sheep Fest	4-8 Feb 2027	Themed fest	Themed
Couch Co-Op Fest	8-15 Feb 2027	Themed fest	Themed
Steam Next Fest	22 Feb - 1 Mar 2027	Next Fest	Unreleased games; register by 10 Jan
Rhythm Fest	8-15 Mar 2027	Themed fest	Themed
Steam Spring Sale	18-25 Mar 2027	Seasonal sale	Released games
Dinos vs. Robots Fest	29 Mar - 5 Apr 2027	Themed fest	Themed
Racing Fest	12-19 Apr 2027	Themed fest	Themed
Witch Fest	22-26 Apr 2027	Themed fest	Themed
Fighting Fest	26 Apr - 3 May 2027	Themed fest	Themed
Real-Time Strategy Fest	10-17 May 2027	Themed fest	Themed
Mountaineering Fest	31 May - 3 Jun 2027	Themed fest	Themed
Steam Next Fest	14-21 Jun 2027	Next Fest	Unreleased games; register by 25 Apr
Steam Summer Sale	24 Jun - 8 Jul 2027	Seasonal sale	Released games

Every event starts and ends at 10am Pacific. Lunar New Year is not listed because Valve has not put it on its official calendar.

Which events your game can join

▪Seasonal sales are for released games. The game must have been out at least 30 days before the sale starts, so to be in the Winter Sale, release by 17 Nov 2026.

▪Next Fest is for unreleased games with a public demo, and each game can take part only once. The Next Fest checklist has every deadline.

▪Themed fests prefer discounted games, but they also take free games, Coming Soon pages and games with demos. A Coming Soon page in the right genre is welcome.

Why events are when a broadcast pays

A store page broadcast is the same price on a quiet Tuesday and on the first day of the Summer Sale, but the second one has far more people looking at it. A week-long event is 10,080 minutes on air, which is the $5 pack, or the free trial if it is your first. If you only want the broadcast during events, put it on a schedule. If you have several games in one sale, see running several broadcasts.

Event checklist

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repeat each time

For every event you join

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Opt in through Steamworks before the event's registration closes. Each event page lists its own deadline.RequiredCheck the discount rules if it is a sale: no discount in the 30 days after release, and 30 days between discounts outside seasonal sales.RequiredPost a Steam event for followers and wishlisters on day one.Pick the broadcast video for this event: the sale price on screen, a new update, or a seasonal cut.Loopcast can do thisStart the broadcast before the event opens (they start at 10am Pacific) and run it to the end.Loopcast can do thisLog wishlists and sales each day, and note what the event did.

Sources: Upcoming Steam events, Next Fest, Discounts. Checked 7 Oct 2026. Valve occasionally moves dates; the Steamworks page always wins.

Keep going

ChecklistSteam Next Fest checklistEvery deadline and task, registration to wishlist follow-up.ChecklistSteam launch checklistComing Soon page to release day and the first sale.SchedulingSchedule a Steam broadcastAir at set hours instead of around the clock.SetupSeveral games, several broadcastsOne account, many store pages.

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