22 Jun 2026 · 4 min read
Steam Store Broadcasts let you put a live video stream directly on your game’s store page, developer homepage or sales landing page. Here is the plain-English version.
A Store Broadcast is a livestream that shows on your store page. During events, a selection of broadcasts is even surfaced on the Steam store landing page, which is real, free visibility for your game.
Video has to reach Steam over RTMP, a live protocol. You cannot just upload a file like on YouTube; it has to be sent in real time by streaming software, encoded to a specific spec.
A live page feels more active than a static one, which helps turn visitors into wishlists. They are especially powerful during Steam events. More on that in do broadcasts increase wishlists?
Sending a live feed 24/7 normally means keeping a machine streaming non-stop. Automating that feed from a datacenter is exactly what Loopcast does. Start a stream.
Upload a video, paste your stream key, hit start. From $0.72/day.
Start streaming · $0.72/day