Steam bundles: types, setup and store page rules
29 Oct 2026 · 7 min read
A Steam bundle sells several of your products together at a discount, and Steam works out the price for each buyer. This guide covers the two bundle types, how the discount is applied, how to set one up, where it shows on your store page and how to build one with other developers, from Valve's bundles and collaborative bundles docs, checked 29 Oct 2026.
Two kinds of bundle
Steam has two bundle types. You pick one when you create the bundle:
| Rule | Complete The Set | Must Purchase Together |
|---|---|---|
| Who can buy it | Anyone missing at least one item | Only someone who owns none of the items |
| What they pay | Only the items they do not own, minus the discount | The whole bundle, minus the discount |
| Typical use | Collector, Franchise or Developer Pack | Deluxe or Soundtrack Edition: base game plus one item |
| As a gift | Yes; charges only what the recipient lacks | Yes |
| Minimum price | Each item stays above about $0.49 after discounts (not for DLC-only packages) | Total at least $0.58 |
Minimum prices are per currency; the background is in Steam pricing. Where the price of a bundle falls below the minimum, the bundle becomes unavailable in that country.
How the discount works
A bundle is a set percentage off the current price of every item in it that the buyer does not own yet. Valve built it this way so a bundle never gets out of step: when the items go on sale, the bundle price follows, and it stays a better deal than buying the items one by one without you managing it.
Sources: Bundles. Checked 29 Oct 2026. Valve updates these pages; the Steamworks docs always win.
Setting up a bundle
You need the Manage pricing and discounts permission for every game you add. In Steamworks, open App & Packages, then Bundles, then Create New Bundle.
Check it with Preview Bundle In Store. Images only show in the preview once they are published, and there is no preview while none of the packages is public, so Valve suggests you may want to release the bundle after all its products are out.
To release it, publish the assets and description on the Publish tab, then press the green Set Live button. The bundle page is visible at once; the purchase option takes a few minutes to appear on each product page.
Changing a bundle later
On your store page
Bundles appear like other purchase options, just below them, and each has its own page. Up to three show on a game's store page. By default they are ordered by price, cheapest first for the person viewing. To set your own order, pin bundles in Edit Store Page, on the Special Settings tab. If more than three bundles contain the game, a button leads to a page listing all of them.
Your own account can show the wrong price. Developer accounts get games through auto-grant licenses, which confuses the bundle price. Valve says normal players see it correctly.
Bundles with other developers
A collaborative bundle holds games from several developers or publishers. You arrange it with them yourself, by email or chat; Valve strongly suggests the Complete The Set type for these.
Only the bundle owner can change its description, localization, store visibility and artwork, and those changes need no approval. Valve's advice: be thoughtful about who you collaborate with and which games sit next to yours.
Sources: Creating Bundles Across Multiple Developers/Publishers. Checked 29 Oct 2026. Valve updates these pages; the Steamworks docs always win.
Other things to know
Where a broadcast fits
Every product in a bundle has a store page, and that is where a buyer decides. A live broadcast there shows the game moving to every visitor. Loopcast keeps a store page broadcast running from an uploaded video, billed per minute on air; the sale page broadcast guide covers sales. You can try it free for 7 days, no card needed.
FAQ
What is the difference between Complete The Set and Must Purchase Together?
A Complete The Set bundle charges each buyer only for the items they do not own yet. A Must Purchase Together bundle, such as a Deluxe or Soundtrack Edition, can only be bought by someone who owns none of its items.
Can I run a limited-time discount on a Steam bundle?
No. A bundle has a set percentage off the current price of each item. It cannot be discounted for a limited time, but its price follows any discounts on the items inside it.
Do bundle discounts send wishlist emails?
No. Setting a bundle live or changing its discount does not notify wishlisters. Only a discount on a package does.
How many bundles can show on my Steam store page?
Up to three, below your other purchase options. You can make as many bundles as you like; if more than three contain the game, a button leads to a page that lists them all.
How deep can a Steam bundle discount go?
Up to 95% off the items. If the prices fall below Steam's minimum transaction price, the bundle stops showing and cannot be bought in that currency.