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Steam review process: timelines and what Valve checks

29 Oct 2026 · 4 min read

Before you can release on Steam, Valve's review team checks your store presence and your build. Both reviews are short and the rules are concrete. This guide lists the timelines and every check, from Valve's review process doc, checked 29 Oct 2026. Player reviews of your game are a separate system; see Steam user reviews.

How review works

▪When you have completed the release checklist items, click Mark as ready for review.
▪Store presence review and build review each typically take 3 to 5 business days.
▪Valve asks you to submit at least 7 business days before you want it live, to leave room for changes.
▪If changes are needed, Valve sends feedback. If not, it marks the page or build Ready for release.
▪Once approved, there is no need to go through review again. You can update the game as much as you need.

What Valve checks on the store page

▪Only what ships at launch. Remove screenshots, trailers and listed features that show incomplete content or content planned for later.
▪Planned content is labeled. If the description mentions a future feature, it must say clearly that it is currently not released.
▪A readable title on capsules. Each capsule image needs a readable product title or logo. Sizes and rules are in Steam capsule art sizes.
▪Gameplay screenshots only. No concept art, pre-rendered cinematic stills, or images with awards, marketing copy or written product descriptions.
▪A detailed, coherent description, so customers know what to expect before they buy, with no links to other websites.

Two special cases. Early Access games must answer every question in the Early Access section, so players know what the current version contains and what is still to come; see Steam Early Access. Games marked "Adult Only Sexual Content" in the Mature Content Survey must submit both the store page and the build before the page is reviewed, and their review can take longer than 3 to 5 business days.

What Valve checks on the build

▪It starts. The game must launch on every operating system listed on the store page.
▪Every listed feature is in it. All supported features ticked on the store page must be in the current build. Untick a future feature on the Basic Info tab until it ships.
▪Steam Wallet for purchases. In-game transactions must use Steam Wallet, and the game cannot link to other stores that do not offer it.
▪Near-final. You can keep updating after approval, but Valve says you should submit a near-final build for review.

Changing your game's name

You can change the name in Steamworks at any time until the store page has been through review. The name is set in three places, so change all three:

▪Store info, on the Basic Info tab under Edit Store: the name in the Steam store, including search results.
▪Steamworks info, on the General Application Settings tab under Steamworks Settings: the name in the Steam Library and the Steam Community.
▪Package info, on each store package that sells the game: the purchase option on the store page and at checkout.

You can also give the name in other languages; see localized names in our localization guide and Valve's localized app names.

After review, you cannot change the name unless you have unlocked Profile Features. To change it or add localized names, contact Valve in advance and answer three questions:

▪Why is this name change necessary?
▪Is there anything about the existing name that you need to change for legal reasons?
▪Is the product that was advertised to customers changing along with the name?

Sources: Changing Your Game's Name. Checked 29 Oct 2026. Valve updates these pages; the Steamworks docs always win.

Trading cards

Trading cards have their own review, which also typically takes 3 to 5 business days, with feedback through the tool. Once all card assets are uploaded, click the edit link under Release State, set the card drop settings and mark the assets ready for review; a Valve designer picks them up from the queue. After approval the status updates on your Steamworks home page and you can set the release state to Released and publish the items.

Sources: Review process. Checked 29 Oct 2026. Valve updates these pages; the Steamworks docs always win.

Where a broadcast fits

Once the store page is approved and posted, it can carry a live broadcast; the rules for that are in Steam broadcast rules. Loopcast keeps a store page broadcast running from an uploaded video, billed per minute on air. You can try it free for 7 days, no card needed. The full order of steps to release day is in the Steam launch checklist.

FAQ

How long does Steam review take?

Store page review and build review each typically take 3 to 5 business days. Valve asks you to submit at least 7 business days before you want it live, to leave time for any changes.

Do I need a new review every time I update my Steam game?

No. Valve says once your game has been reviewed and approved, there is no need to go through review again, and you can update it as much as you need.

Can my Steam store page show features that are not in the game yet?

Only if the description makes clear the feature is currently not released. Screenshots, trailers and listed features with incomplete or later content must come out before review.

What does Valve check in my build?

That it launches on every operating system listed on the store page, that every feature ticked on the store page is in the build, and that in-game transactions use Steam Wallet.

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