Live on Steam: what indie games do with store page broadcasts
26 Oct 2026 · 4 min read
Most advice about Steam store page broadcasts is opinion. This page is data: the Steam games that broadcast on their store page via Loopcast from 21 Sep to 26 Oct 2026, counted from our own logs. No names and no game counts, only shares, medians and hours. The games on air right now are on the live broadcasts page.
3,495
hours on air in total
166 h
median per game, about a week
7 in 10
had not launched yet
1,834 h
on air during Next Fest week
Most of them had not launched yet
About 7 in 10 games were still unreleased on 26 Oct 2026, shown on Steam as Coming Soon, and they account for 75% of all the hours on air. About 8 in 10 have a playable Steam demo. A store page broadcast is mostly a pre-launch tool: it gives a page with no reviews yet something moving above the screenshots. See broadcasting before launch and broadcasting a demo for the setup.
How long they stayed on air
The median game stayed on air for 166 hours. A week is 168, so the typical run is one week, around one event. A few kept going much longer.
| Time on air per game | Share of games |
|---|---|
| Under 24 hours | 10% |
| 1 to 6 days | 15% |
| About a week (150 to 200 hours) | 60% |
| More than 200 hours | 15% |
Next Fest was the trigger
About 8 in 10 games started their first broadcast in October, and about 7 in 10 were on air during Steam Next Fest, 19 to 26 Oct 2026. Together they broadcast 1,834 hours in that week, 50% of all the hours on this page. The next festival runs 22 Feb to 1 Mar 2027: the Next Fest checklist has the deadlines, and broadcasting during Next Fest covers the week itself.
Which genres broadcast
Steam genres as each developer set them on the store page; a game usually has more than one, so the shares add up to more than 100%.
| Steam genre | Share of games |
|---|---|
| Indie | 70% |
| Action | 55% |
| Casual | 40% |
| Adventure | 35% |
| Simulation | 15% |
| Strategy | 10% |
| Early Access | 10% |
| Sports | 10% |
| Free to Play | 5% |
| Racing | 5% |
Indie, action and casual games lead. This is a small, early sample of what our users did, not a picture of Steam as a whole, so read the shares as a direction rather than a rule.
How we counted
Quoting this page? Please link to it and give the period (21 Sep to 26 Oct 2026). We will add newer data under a new date rather than change these numbers.