If your game is in October’s Next Fest, Loopcast keeps your trailer broadcasting on your Steam store page around the clock for the whole festival - and it costs you nothing. No OBS. No spare PC. No 3am restarts.
Asked whether pre-recorded footage is acceptable on a store page, Valve’s own broadcast FAQ answers “Absolutely,” and adds that you can stream as often and as long as you want.
— Steamworks documentation, store page broadcast FAQA store page in motion converts better than a screenshot. During Next Fest, the visitor who lands on your page is already deciding - a live trailer is the difference between a glance and a wishlist. The per-platform rules.
Nothing installs. Nothing of yours has to stay switched on.
A trailer, a gameplay reel, an ambient loop - whatever you want visitors to see. One file is enough.
Resolution, bitrate, keyframe interval, audio. Re-encoded to exactly what Steam expects, so ingest never rejects it.
We push it to your broadcast key and watch it. If it drops we relaunch on the same key, at 4am, without you.
Need the broadcast key first? How to generate one in Steamworks, and what a Next Fest broadcast involves.
Your visitors are in every time zone, so the store page has to be live at 4am too. That is the whole difference between a broadcast from your desk and one from ours.
Getting ready for the festival? Work through the Steam Next Fest checklist: every deadline, the broadcast setup, and what to do in the two weeks after.
Broadcasting the full 168 hours of Next Fest costs about $5 on our normal per-minute pricing. Running it yourself on a home PC costs roughly $11 in electricity - before a Windows update takes your channel off air overnight. For games in October’s festival we are covering it.
For games accepted into Steam Next Fest, October 2026. Covers your Steam store page broadcast for the festival week, 19-26 October. Every new account also gets 7 free days as standard.